Mohn Media at the CO-REACH exhibition

For two days this summer, Nuremberg was the dialogue marketing capital. From 29 to 30 June, CO-REACH, a trade fair for cross-media marketing, provided insights into the latest trends and tools for interlinking traditional and digital advertising channels.

A total of 228 marketing agencies and web, database, printing and logistics service providers presented their products and solutions for integrated cross-media communication strategies. Mohn Media shared a stand with Campaign and Arvato AZ. With guided tours, panels and round-table discussions, over 100 presentations over four stages, 12 workshops and sessions at the hands-on conference Open Summit, the 2016 CO-REACH exhibition provided a wealth of expertise for attendees to really get their teeth into. Almost 5,600 trade visitors took home concrete tips regarding current trends, such as moving image marketing via Snapchat and Youtube, virtual reality and programmatic advertising. But there was also plenty of interest in long-standing topics such as design, finishing and address management. Some of the main themes, including content marketing, SEO, big data and the customer journey, were not only dealt with during the presentations; they were also discussed in detail at the stands. Mohn Media, which shared a 100 m² stand with Campaign and Arvato AZ, presented the product lines catalogues and Action Print. Due to the timing of the fair, it made sense to create a link to the Euro 2016 football tournament, so a football featuring all three company logos was created as a promotional gift. But that certainly wasn’t the only reason for the high level of interest shown in Mohn Media and the participants’ positive evaluation of the event.