Success Story | Catalog
From paper procurement to international delivery: A partnership with depth
The Popken Fashion Group is one of Mohn Media’s major catalog customers, and the two companies are continuously expanding their partnership. What began in 2001 with individual production orders has evolved into a long-standing success story. Today, the Catalogs business unit supports the company far beyond production alone, providing services across the entire value chain.
Each month, between four and seven different publications are produced, including main catalogs, excerpts, seasonal catalogs, and interim catalogs for the Ulla Popken, JP1880, and HAPPY SIZE brands. For more than 25 years, those responsible have relied on the expertise of Mohn Media, which now provides a comprehensive range of services.
“With Mohn Media, we have a partner at our side whose thinking goes far beyond traditional catalog production. We particularly value their highly reliable processes, comprehensive consulting expertise, and ability to manage complex production and shipping processes dependably from a single source. This combination of expertise, flexibility, and reliability makes our collaboration especially valuable to us.”
Stephan Stalter, Head of Lettershop & Print Production | Popken Fashion Group
From individual print jobs to a strategic partnership
This collaboration impressively demonstrates the capabilities of the Catalogs business unit. The team handles all paper procurement and is responsible for producing a wide range of catalog formats for the Popken Fashion Group’s brands. In addition to printing, the scope of services also includes personalization and all finishing and assembly work.
Whether package wrapping or individual wrapping, all processes are managed and carried out by Mohn Media. In addition, the experts coordinate shipping to individual branches and ensure that the promotional materials are distributed on time.
For the customer, this means fewer interfaces, greater process reliability, and maximum transparency throughout the entire production and shipping chain.
One-stop international shipping solutions
Another important milestone was reached in 2024. By taking over postal services, Mohn Media added another key element to the partnership. Today, the Popken Fashion Group uses Mohn Media’s international postal service provider network for shipping solutions to Austria, Switzerland, France, Italy, Sweden, and other European markets.
This means that Mohn Media is responsible not only for producing the catalogs, but also for distributing them efficiently across national borders. This also includes handling all mailings and postcards for the Popken Fashion Group.
Growth through trust
The scale of the collaboration is also reflected in the production volume: In 2026, Mohn Media will produce around 75 catalog titles for the Popken Fashion Group’s various brands and target audiences.
This development illustrates how Mohn Media has evolved in recent years from a traditional printing service provider into a comprehensive fulfillment and shipping partner.
Added value throughout the entire process chain
The success story with the Popken Fashion Group exemplifies what the Catalogs business segment stands for: comprehensive expertise, a high degree of vertical integration, and tailored solutions for complex customer requirements.
From paper procurement and production to personalization and international distribution, Mohn Media provides all essential services from a single source. This ensures efficient processes, streamlined workflows, and lasting added value for customers—day after day, catalog after catalog.