John Deere Excellence Award for production of customer magazine

John Deere, the leading provider of agricultural machinery, has created a worldwide evaluation system for suppliers. Within the framework of this “Achieving Excellence” process, every year suppliers who have exceeded the performance standards and generated a great influence on the satisfaction of John Deere’s customers will be awarded with the John Deere Excellence Award. This year the list of award winners includes Mohn media for the production of the Flur und Furche customer magazine. “Mohn media is one of the few suppliers who were able to achieve this status,” explains Wolfgang Liebig, Advertising Production Manager at John Deere and regular guest at Mohn media when it comes to the print approval of Flur und Furche. The customer magazine has been produced in Gütersloh, Germany since 1995.

The complex form of personalisation and addressing, which runs through the whole magazine, poses a particular challenge. arvato services takes care of the processing of address data, postal arrangements and the relevant postal delivery. “With such complexity, a particularly disciplined and efficient procedure is always necessary,” is how Heinz Reker, Head of Magazine Division, explains the effective cooperation. “The whole team is delighted about receiving the award and will continue working to fulfil the high quality standards of John Deere.”

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